OLYRA — Emotional Luxury · Vision
We believe a space
should be felt
before it is seen.
Curated Design Platform · Costa del Sol, Spain
Our Philosophy
Beyond the Visual. Into the Sensory.
"The designer who specifies an OLYRA partner brand is not choosing a product. They are choosing to bring a particular quality of attention into a space where someone will sleep, eat, rest, and live."
True luxury is not measured in square metres or price points. It is measured in how a space makes someone feel the moment they enter — the quality of light on a wall, the texture underfoot, the silence a material can create.
OLYRA was founded on a single conviction: that the most meaningful interiors are those that speak to the nervous system before they speak to the eye. We call this Emotional Luxury — spaces designed not for display, but for deep experience.
Every brand we represent, every material we source, every installation we certify, is chosen through this lens. Natural provenance. Craft integrity. Sensory intelligence. And the rare ability to make someone feel, without quite knowing why, that they are exactly where they should be.
What We Do Differently
Immersive Product Engagement
We do not simply sell products — we immerse ourselves in them. Every brand in the OLYRA portfolio is installed and in daily use at Viluz Wellbeing Resort, our living laboratory in the Sierra Blanca mountains, 25 minutes from Marbella centre.
When an architect visits, they do not see samples on a pedestal. They walk through a space where Ideal Work microcement meets the morning light. Where Authentage brass catches the warmth of an Andalusian afternoon. Where Arte wallcoverings create a room that asks you to stop and breathe.
This is how we know what we sell. And this is why we can guarantee what we install.
The People Behind OLYRA
Two Perspectives.
One Vision.
OLYRA is built on a partnership between an entrepreneur who creates living environments and a strategic curator who connects exceptional brands with the designers who bring them to life.
Founder & Visionary
Wim Voss
Wim is the entrepreneur and visionary behind Viluz Wellbeing Resort — a 7-hectare private estate in the UNESCO-protected Sierra Blanca mountains that became the living proof behind OLYRA's philosophy.
His passion for wellbeing, hospitality, nature, and meaningful human experience has shaped environments where people can reconnect, restore, and thrive. Viluz is not a project. It is a conviction made real.
OLYRA grew from a simple question Wim asked while building it: why is there no single partner on the Costa del Sol who can source exceptional materials, install them with mastery, and guarantee the result? That question became the business.
Strategic Connector & Brand Director
Svetlana Dubova
Svetlana is an interior designer, entrepreneur, and strategic connector who has spent her career at the intersection of luxury brands, design professionals, and the spaces they create together.
Through OLYRA, she curates the relationship between the brands they represent and the architects, interior designers, and developers who specify them. She is the person you call. And the person who will make it happen.
Her deep understanding of what design professionals actually need — technical confidence, aesthetic alignment, a reliable trade partner — is the intelligence behind every recommendation OLYRA makes.
How We Work
Three Principles.
Every Project.
One Contact.
Complete Access.
No other supplier on the Costa del Sol can offer you direct access to this portfolio — exclusive European brands, natural materials, craft provenance — in one relationship, through one person, with one conversation.
We Source It.
We Install It.
We Guarantee It.
OLYRA is not a showroom that hands you a product and a contact number. We have specially trained, certified applicators for microcement, Resineo resin, and Arte wallcoverings. And we issue a written guarantee on every installation we complete.
Living Proof.
Not Samples.
Every material we represent is installed and performing daily at Viluz. Come and see how Ideal Work microcement ages in a wet room. How Oakâme reclaimed oak feels underfoot after a season. This is how confident we are in what we sell.
Come and Meet Us
A conversation is always
where the best projects begin.
Whether you have a project in mind or simply want to understand what OLYRA can offer, Svetlana is available for private consultations — in person at Viluz, or via WhatsApp for a first conversation.